Accountants for ecommerce sellers in Ireland, from marketplace fees to profit
Selling online means income arriving net of fees, refunds and shipping, from several platforms at once, with a VAT position that changes by country. Your platforms also report your sales to Revenue. This page covers what to record, what to file and what the numbers should show.
See what stays of every sale
What is left of every €100 you sell?
Marketplace fees, the cost of goods, shipping and refunds all come out before profit. Enter your percentages to see what stays, before tax.
Before tax and before overheads. A guide to margin only.
Four facts for online sellers
Four jobs for an ecommerce accountant
Recording sales and payouts
Platform payouts are net of fees and refunds, so the bank does not match the sales.
- Record gross sales, not just payouts
- Show fees and refunds as costs
- Reconcile each platform to the bank
- Keep platform statements for six years
Charging the right VAT
Where the customer is, and what you sell, decide the VAT.
- Irish VAT on Irish sales at the right rate
- EU consumer sales above €10,000: One Stop Shop
- Imports up to €150: IOSS
- VAT returns on time
Stock and cost of goods
Your profit depends on how well you value stock.
- Count stock at year end
- Match purchases to sales
- Record returns and write-offs
- Include shipping costs correctly
Filing and planning
Platforms already tell Revenue what you sold.
- Declare profit through an income tax return, or a company return
- Form 11 due 31 October, 18 November 2026 on ROS
- Preliminary tax in advance
- Consider whether a company suits you
Three ecommerce myths
Records every online seller should hold
Questions about accountants for ecommerce sellers
Short, plain answers to what people ask us most.
Does Revenue know about my online sales?
Platforms report sellers’ income to Revenue by 31 January each year under DAC7. It creates no new tax, but it does give Revenue the data.
When must I file a return as an online seller?
An individual must file an income tax return if taxable non-PAYE income exceeds €5,000 or gross non-PAYE income exceeds €30,000.
When do I need to register for VAT?
When goods sales exceed, or are likely to exceed, €85,000. Selling to EU consumers can bring the €10,000 distance-sales threshold into play.
How should I record marketplace sales?
Record gross sales, with fees and refunds as costs, and reconcile each platform to your bank.
Should I trade through a company?
It depends on profit and how much you need to draw. A company pays 12.5% on trading profit, then tax on what you take out.
What is IOSS?
A scheme that lets you charge VAT at checkout on parcels up to €150 that you import.
What records do I keep?
Platform reports, payout statements, invoices, refund records and your returns, for six years.
Can you connect to my store and platform data?
Yes. We work with the main accounting software and platform reports.
Related guides
Selling online from Ireland?
Tell us which platforms you use and roughly how much you sell. We will set up the books and the VAT.
- Your platforms and countries
- Your monthly sales
- Your cost of goods and shipping
- Whether you are VAT-registered
Contact Us
Office Address
Unit 80, Cherry Orchard Business Park, D10NX96, Dublin 10, Ireland
Working Hours
Mon–Fri 9:00 AM – 6:00 PM
Email or Call Us
Email: moh@tasconsulting.ie
Mobile: +353 85 1477625